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Fishing lures and baits

LiveTarget Scaled Sardine Twitchbait

The Sardine Twitchbait is the perfect match for cruising pre...
Prices from 14.76 €

LiveTarget Sonic Shad Blade Bait

The LIVETARGET Sonic Shad mimics a young shad fluttering in...
Prices from 12.62 €

LiveTarget Rainbow Smelt Jerkbait Deep Dive

Rainbow Smelt are common forage to Northern game fish such a...
Prices from 10.48 €

LiveTarget Golden Shiner Rattlebait

The Golden Shiner Rattlebait is a must have for every tackle...
Prices from 10.48 €

Westin Original Perch

Life-like lures in all shapes and sizes have been popular fo...
Prices from 3.24 €

Mustad AJI Worm Bachi-Bachi

Mustad’s new Mictro Finesse Worms excel at displacing water...
Prices from 6.79 €

Kenart Winner Pro DR

Prices from 5.00 €

Ito Craft Emishi 50S

Prices from 17.14 €

Strike King Lil Ledge Spoon

The patented Lil’ Ledge Spoon by Mark Rose is a new type of...
Prices from 1.79 €

Strike King Baby Squadron Swimbait Head

The SQUADRON Swimbait Jig Heads with their wide-gap, chemica...
Prices from 1.43 €

HMG Lures DEEPRap

Prices from 6.07 €

Mustad Big Eye Bucktail Jig

Mustad Big Eye Bucktail Jigs are built on a 32824NP-BN Ultra...
Prices from 4.52 €

Mustad Arm Lock Spinnerbait

Designed with a one-of-a-kind enforced arm, the Arm Lock Spi...
Prices from 11.43 €

Mustad Rouse Vibe

This freshwater favorite features a slight rattle to increas...
Prices from 10.48 €

Madotachi Hanitas Crank

Japanese Madotachi Hanitas Crank lures were designed for fis...
Prices from 23.57 €

Westin BullTeez R 'N R

Want to catch a big one? Then the BullTeez R 'N R is the ult...
Prices from 8.00 €

Jaxon Atract Uklej

Prices from 2.81 €

Westin Bladebite V2 Tungsten Bladed Jig

This is our Version 2 of the Bladebite Tungsten Bladed Jig,...
Prices from 10.67 €

Westin TwinTeez Pelagic V-Tail R'N'R

Based upon the legendary TwinTeez, the TwinTeez Pelagic brin...
Prices from 11.62 €

Westin TwinTeez Pelagic V-Tail

Based upon the legendary TwinTeez, the TwinTeez Pelagic brin...
Prices from 8.76 €

Westin ShadTeez ScrewIn Head

We decapitated our legendary ShadTeez to create the ShadTeez...
Prices from 5.33 €

Tiemco Reverie Minnow 55SP

High standard small jerking bait with enhanced panic action...
Prices from 14.29 €

Tiemco PDL Hovering Bug ECO

For Hover Strolling technique, it’s popular to use fish like...
Prices from 8.10 €

Jackson Athlete 55LL Mebaru Tune

The Athlete 55LL Mebaru Tune is a lipless luredesigned to fi...
Prices from 11.67 €

Jackson Athlete 55S FH

Athlete 55S was developed as a small sinking minnow for ligh...
Prices from 12.38 €

Jackson Meteora 80

The body shape and height of the Meteora along with its weig...
Prices from 16.43 €

SPRO Fat Iris 60 / 80 CR

Fat IRIS 60CR – One of the most loved hardlures from the IRI...
Prices from 12.86 €

Yo-Zuri 3DR-X Pencil

Yo-Zuri's 3DR-X Pencil features internationally patented 3D...
Prices from 14.52 €

Mepps Winner Shallow Runner

It is shocking that in the summer, as well as in the warmer...
Prices from 5.55 €

Westin BullTeez R'N R Water Mix

Want to catch a big one? Then the BullTeez R 'N R is the ult...
Prices from 6.48 €

Gunki Lures Shore Shaver 85 S

The SHORE SHAVER 85 casts a long way and responds to a varie...
Prices from 8.93 €

SPRO Iris Twitchy JTD

Prices from 11.55 €

Westin Jerkbite MR

Adding to our “Bite” range an absolutely tremendous Jerkbait...
Prices from 10.48 €

Westin Jerkbite SR

Adding to our “Bite” range an absolutely tremendous Jerkbait...
Prices from 10.48 €

Salmo Chub Pack

Three tried and tested chub lures in one set. Contains thre...
Prices from 29.76 €

Artificial fishing lures are the basic equipment for lure fishing , for every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

Our extremely wide range of predator lures includes over 50 brands of spinning lures from around the world, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many others. many others.

Types of artificial fishing lures

Artificial lures can be divided into two main groups: hard lures and soft baits.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Wobblers - fishing lures with a rudder. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. Asp wobblers are a good example here.

On the other hand, the long lip of the crankbait and a small angle of inclination to the axis of the crankbait will cause the lure to dive deep, even 5-10 meters. Trolling wobblers often have such a rudder.

The so-called soft lures - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, soft baits can be used to catch freshwater species and those found in the seas and oceans (Sea Fishing Soft Bait).

Structurally, these soft lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes pre-rigged baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Spin tail are extremely popular spinning lures for catching perch and other predators. It is nothing more than a combination of a cranckbait body and a spinner tail (the same as in the spinner bait).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these baits work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as pike fishing lures for the largest predators using the jerk method.

Lures made of metal are mainly spinners and spoons. Classic and timeless predator fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box. You must not miss the Solvkroken brand.

Of course, that's not all, there are also other subcategories of predator lures. In our online fishing store you will find their very wide range of lures. We invite you!