Illex lures

Illex is a French lure fishing brand dedicated to fans of spinning/casting in fresh and salt water. Illex lures are great artificial lures that are available in a very wide range. The cooperation of a large team of European Illex specialists and Japanese designers of the Jackall brand results in lures that are worth having in your fishing boxes.
The Illex brand was founded in 2003! The first thing will be to say a BIG THANK YOU for accompanying us and your huge contribution to the development of the ILLEX brand over the past years. Thanks to your trust, our brand is now known among anglers from all over Europe.
In twenty years, ILLEX has lost none of its DNA. In recent years, our desire has been to work on further expanding our range of lures for sea and freshwater fishing. This selection combines a wide selection of products, including our great classics, enriched with lots of new products.
The pick of the year the latest fishing season is marked by our JACKALL DESIGN range of hard baits and soft baits, expanded by 13 new little wonders, the return of 2 signature classics and by many new colors developed by us.
With the STREAM MASTER, NITRO, SCREAM & MAGIC series, developed and designated in Europe, ILLEX offers a wide selection of references with 10 new products. A range of lures that meet the demanding criteria of the ILLEX brand: technical lures with innovative concepts, the use of which remains accessible to everyone to seduce their favorite predators.
Our new selection of products once again demonstrates all the importance that the ILLEX brand places on innovation and quality, while having the desire to preserve as much of the environment as possible.
ILLEX wishes you a great season.