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Fishing lures and baits

Savage Gear Ned EWG JigHead

Perfectly designed for ned rig fishing, the shape of the hea...
Prices from £ 6.40

Savage Gear Swim EWG JigHead

Precision moulded swimming heads with sizes perfect for a wh...
Prices from £ 6.40

Savage Gear Micro JigHead

Fish small lures with precision thanks to our micro jig head...
Prices from £ 2.40

Savage Gear Ned JigHead

A precision moulded Ned head range with sizes perfect for sm...
Prices from £ 6.40

Savage Gear Swimsquid Inchiku lures

You won’t believe this isn’t a real squid, and more importan...
Prices from £ 13.80

Savage Gear UV Needle Jig Lures

The Needle Jig is the perfect metal imitation of a needlefis...
Prices from £ 9.90

Savage Gear Cast Hacker lures

Small but mighty, the Cast Hacker is made for serious saltwa...
Prices from £ 11.00

Savage Gear Gravity Popper lures

With rock-solid build quality, Thru Wire construction and an...
Prices from £ 11.00

Savage Gear Lures Slap Walker

There are several key parameters that make a topwater lure s...
Prices from £ 9.60

Savage Gear Line Thru Sandeel Nail Lures

Featuring intricate and realistic details, this long and sle...
Prices from £ 6.60

Savage Gear 3D Soft Line Thru Sandeel Lures

Based on a scan of a real sandeel with incredibly lifelike d...
Prices from £ 7.00

Savage Gear Sandeel V2 Big Game soft baits

With a lively kicking action on both the drop and the retrie...
Prices from £ 11.60

Savage Gear Slender Scoop Shad Dark Water Mix

A four-pack of the impressive Slender Scoop Shad in colours...
Prices from £ 6.60

Savage Gear Slender Scoop Shad Clear Water Mix

A four-pack of the impressive Slender Scoop Shad in colours...
Prices from £ 6.60

Savage Gear 3D River Roach Dark Water Mix

A four-pack of the amazing 3D River Roach in colours that wo...
Prices from £ 8.00

Savage Gear 3D River Roach Clear Water Mix

A four-pack of the amazing 3D River Roach in colours that wo...
Prices from £ 8.00

Savage Gear Lures Crazy Swim Jigs

Bring a little craziness to your next fishing trip with thes...
Prices from £ 7.00

Savage Gear Lures DC Slide Gill

A crisp walking hollow belly bluegill designed with dual cha...
Prices from £ 5.80

Savage Gear Lures DC Slide Gill

A crisp walking hollow belly bluegill designed with dual cha...
Prices from £ 5.80

Savage Gear Lures Prop Walker

High- Performance Prop. Bait/Pencil Popper Hybrid.Blades Sna...
Prices from £ 11.60

Strike King Tour Grade Ned Rig Head

Designed to work with all of our ned style lures, these spec...
Prices from £ 4.40

Savage Gear Razorback Worm

The Razorback’s aggressive ribbed design actively displaces...
Prices from £ 3.60

Savage Gear 3D Armor Tube

Salt and scent infused, the Armor Tube Worm finally solves t...
Prices from £ 3.60

Savage Gear 4D Craw

The Savage Gear 4D Craw has been redesigned with an ultra-re...
Prices from £ 5.40

Savage Gear 3D Lizard

We’ve designed this lizard with an anatomically correct prof...
Prices from £ 3.20

Savage Gear NED Minnow

The profile of this minnow makes it a multi-tool weapon for...
Prices from £ 5.40

Savage Gear NED Salamander

Whether the bass are simply after a quick meal or are protec...
Prices from £ 6.40

Savage Gear NED Craw

Designed to mimic the small crawfish that bass feed on in co...
Prices from £ 5.40

Savage Gear Ball Jighead

Success in fishing comes down to attention to detail – even...
Prices from £ 2.10

Savage Gear Ball JigHead

Ball jighead Success in fishing comes down to attention to d...
Prices from £ 4.30

Savage Gear StandUp JigHead

Make your soft lures work hard for you on the bottom with th...
Prices from £ 4.40

Savage Gear Pro Grub soft baits

Maximum action with minimum effort – that’s what’s on offer...
Prices from £ 4.60

Savage Gear Slender Scoop Shad Bulk

When you see the slender body profile of this shad subtly ro...
Prices from £ 1.52

SPRO Ikiru Shad 70LL Lures

A built in "weight transfer system", slow floating action an...
Prices from £ 7.40

SPRO Ikiru Shad 70SL Lures

A built in "weight transfer system", slow floating action an...
Prices from £ 7.80

SPRO Ikiru Surf Dawq Lures

As the name already suggests, the Ikiru Surf Dawq is a true...
Prices from £ 8.00

FOX Rage Soft baits Slick Finesse

A brilliant new lure from Fox Rage, designed specifically fo...
Prices from £ 1.08

FOX Rage Soft baits Mini Craw

A new range of small to medium sized twin tail baits with bi...
Prices from £ 1.00

Reins Soft baits Fat Bubbling Shad

Fat Bubbling Shad by Reins is a realistic imitation of a wor...
Prices from £ 7.60

Artificial fishing lures are the basic equipment for lure fishing , for every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

Our extremely wide range of predator lures includes over 50 brands of spinning lures from around the world, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many others. many others.

Types of artificial fishing lures

Artificial lures can be divided into two main groups: hard lures and soft baits.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Wobblers - fishing lures with a rudder. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. Asp wobblers are a good example here.

On the other hand, the long lip of the crankbait and a small angle of inclination to the axis of the crankbait will cause the lure to dive deep, even 5-10 meters. Trolling wobblers often have such a rudder.

The so-called soft lures - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, soft baits can be used to catch freshwater species and those found in the seas and oceans (Sea Fishing Soft Bait).

Structurally, these soft lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes pre-rigged baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Spin tail are extremely popular spinning lures for catching perch and other predators. It is nothing more than a combination of a cranckbait body and a spinner tail (the same as in the spinner bait).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these baits work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as pike fishing lures for the largest predators using the jerk method.

Lures made of metal are mainly spinners and spoons. Classic and timeless predator fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box. You must not miss the Solvkroken brand.

Of course, that's not all, there are also other subcategories of predator lures. In our online fishing store you will find their very wide range of lures. We invite you!