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Fishing lures and baits

Strike King Soft baits Rage Cut-R Worm

Each Rage Tail™ lure has a unique and exclusive tail design...
Prices from £ 6.00

Strike King Soft baits Rage Chunk

The Strike King® Rage Tail® Chunk's short, fat body tempts f...
Prices from £ 6.40

Strike King Soft baits Rage Bug

The Strike King Rage Bug delivers massive attraction through...
Prices from £ 6.10

Strike King Soft baits Rage Craw

If the waters you're fishing call for craws, toss in the Str...
Prices from £ 6.00

Strike King Soft baits Rage Baby Craw

Full of rage and bite-me attitude, Strike King®'s Rage Tail®...
Prices from £ 6.10

Strike King Lures Red Eyed Shad Tungsten 2-Tap

The original Strike King® Red Eye Shad rattlebait is the mos...
Prices from £ 8.70

Strike King Lures Red Eyed Shad

The Red Eyed Shad has become the standard bearer lipless cra...
Prices from £ 4.60

Strike King Premier Pro-Model Spinnerbait

Premier Vibra-Max wire for maximum blade vibration with a ba...
Prices from £ 5.50

Strike King Soft baits Ocho

This 8-sided beast takes the concept of the soft jerkbait to...
Prices from £ 3.80

Strike King Soft baits Ned Ocho

The Ned Rig has taken off as one of the most productive fish...
Prices from £ 7.00

Strike King Soft baits Shim-e-Stick

The Strike King® Shim-E-Stick is great alternative to the si...
Prices from £ 4.40

Strike King Rocket Shad Spinnerbait

The Strike King® Rocket Shad™ is built for speed. You can ca...
Prices from £ 3.56

Strike King Mini-King Spinnerbait

Weighing just 3.5g, the Strike King® Mini-King® Spinnerbait...
Prices from £ 3.04

Strike King Micro-King Spinnerbait

The Micro-King® is a terrific little spinnerbait for ultrali...
Prices from £ 2.64

Strike King Hard Lures Lucky Shad Pro Model

Another great addition to Strike King’s incredible line-up o...
Prices from £ 5.00

Strike King Lures KVD Sexy Dawg JR

The Sexy Dawg was designed and reviewed by Kevin VanDam to b...
Prices from £ 9.70

Strike King KVD Sexy Dawg Lures

The Sexy Dawg was designed and reviewed by Kevin VanDam to b...
Prices from £ 6.20

Strike King Hard Lures KVD 300 Jerkbait

The KVD Jerkbait, is the perfect combination of roll, wiggle...
Prices from £ 11.60

Strike King Hard Lures KVD 200 Jerkbait

The KVD 200 Jerkbait, is the perfect combination of roll, wi...
Prices from £ 11.00

Strike King Hard Lures Bonsai Shad

The Bonsai Shad Crankbait from Strike King® delivers a tight...
Prices from £ 8.60

Strike King Crankbaits Pro Model Series 6

Each bait in the Strike King Pro-Model® Series 6 Crankbait l...
Prices from £ 7.10

Strike King Crankbaits Pro Model Series 5

Each bait in Strike King's line of Strike King® Pro-Model® C...
Prices from £ 4.00

Strike King Crankbaits Pro Model Series 4

Each bait in Strike King®'s Pro-Model® Crankbait Series is d...
Prices from £ 3.60

Strike King Crankbaits Pro Model Series 4S

Each bait in Strike King®'s Pro-Model® Crankbait Series is d...
Prices from £ 4.00

Strike King Crankbaits Pro Model Series 1

A small, shallow diver with high buoyancy, the Series 1 is d...
Prices from £ 5.90

Strike King Hack Attack Heavy Cover Spinnerbait

The Strike King Hack Attack Heavy Cover Spinnerbait is one o...
Prices from £ 8.50

Strike King Soft baits KVD Super Finesse Worm

The Strike King® KVD Perfect Plastic Finesse Worm is the sof...
Prices from £ 4.00

Strike King Caffeine Shad soft baits

With its unique, air-filled bubble tail, the Strike King® KV...
Prices from £ 3.20

Mepps Spinners Bug

Mepps Bug is a spinner, which is supposed to imitate an inse...
Prices from £ 5.90

Mepps Spinners Aglia Polonia

For decades, Aglia has been synonymous with spinners. It has...
Prices from £ 4.40

Jaxon Lures Holo Reflex Switch Blade

Exclusive series of great designed cicada lures. 3 holes for...
Prices from £ 2.32

Jaxon Lures Holo Reflex Vibro

HR VIBRO lures feature interesting, aggressive action. Four...
Prices from £ 1.92

Zoom Bait Company Soft Baits Baby Brush Hog

The most versatile creature bait on the market, this four in...
Prices from £ 7.50

Zoom Bait Company Soft Baits Big Critter Craw

The Big Critter Craw is five inches of ultra realistic crawf...
Prices from £ 6.10

Zoom Bait Company Soft Baits Z-Craw

The Z-Craw takes an elongated body with forward facing ribs...
Prices from £ 7.50

Zoom Bait Company Soft Baits Fluke Stick Jr

The Fluke Stick Jr. does everything its big brother does, ju...
Prices from £ 7.30

Zoom Bait Company Swimmin Super Fluke soft baits

All of the great characteristics of the original Super Fluke...
Prices from £ 7.60

Zoom Bait Company Super Fluke soft baits

The deep belly of the Super Fluke causes it to dart, glide a...
Prices from £ 7.10

13 Fishing Soft baits Bubble Butt

When you need that extra junk to tempt a chunk, tie this on....
Prices from £ 5.70

13 Fishing Soft baits Pleasure Shad

Deep ribs at base and at the end to increase stimulation, al...
Prices from £ 3.60

13 Fishing Soft baits Wobble Craw

The Wobble Craw scurries as a convulsive prey with an errati...
Prices from £ 5.30

13 Fishing Soft baits The Jerk

Appealing to the visual senses, The Jerk triggers animated f...
Prices from £ 5.30

Artificial fishing lures are the basic equipment for lure fishing , for every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

Our extremely wide range of predator lures includes over 50 brands of spinning lures from around the world, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many others. many others.

Types of artificial fishing lures

Artificial lures can be divided into two main groups: hard lures and soft baits.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Wobblers - fishing lures with a rudder. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. Asp wobblers are a good example here.

On the other hand, the long lip of the crankbait and a small angle of inclination to the axis of the crankbait will cause the lure to dive deep, even 5-10 meters. Trolling wobblers often have such a rudder.

The so-called soft lures - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, soft baits can be used to catch freshwater species and those found in the seas and oceans (Sea Fishing Soft Bait).

Structurally, these soft lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes pre-rigged baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Spin tail are extremely popular spinning lures for catching perch and other predators. It is nothing more than a combination of a cranckbait body and a spinner tail (the same as in the spinner bait).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these baits work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as pike fishing lures for the largest predators using the jerk method.

Lures made of metal are mainly spinners and spoons. Classic and timeless predator fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box. You must not miss the Solvkroken brand.

Of course, that's not all, there are also other subcategories of predator lures. In our online fishing store you will find their very wide range of lures. We invite you!